A Basic Startup for a Business Plan

I am starting a business that will cater for the engineer, musician and entertainment industry. This is a marketing and financial plan that will take you through every step intended to be taken to get this business off the ground. I will be registering the business as a CC Company. Executive summary My business will be an overall sound engineering and equipment business. We will cater to setting up the sound for live shows, events and corporate functions.

In addition to this we will also have a walk in shop where you will be able to find sound based equipment, from startup equipment for building our own live sound setup as a musician, building a recording studio or upgrading already existing equipment. We will also have sound recording hardware and software available. You will also be able to bring in equipment for repairs and services • The market I am aiming for has a variety of different niches that I am aiming to fill.

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On our equipment side we will have products pertaining to most needs of the engineer or musician from sound recording equipment to live sound setups to specific lighting. We will also offer repairs to equipment. On the other side of it we will offer sound and lighting for events, live shows and functions, corporate or other • What is the potential for the business? This business has a lot of potential to grow, it will be the one stop shop for all your sound needs, and offer a live show service as well.

When you look at the average music or sound shop, you will notice they very rarely offer more than one of these services. Making my business an effective and viable solution that will attract customers • Forecast profit figures for 6 months |Month |January |February |March |April |May |June | |Cash Balance |-20 000 |-41 600 |-47 200 |-28 400 |33 800 106 800 | |Cash coming in | | | | | | | |Cash Sales |10 000 |20 000 |50 000 |80 000 |100 000 |80 000 | |Collections from | |5000 |5000 |7000 |10 000 |15 000 | |Debtors | | | | | | | |Loans | | | |100 000 | | | |Investments | | | | | | | |Sundry Income | | | | | | | |Total Cash Coming in |10 000 |25 000 |55 000 |187 000 |110 000 |95 000 | | | | | | | | | |Cash Payments Variable| | | | | | | |Electricity and Water |1500 |1200 |1300 |1300 |1200 |1300 | |Deliveries |500 |200 |300 |400 |400 |400 | |Petrol |1700 |1200 |1500 |1600 |1600 |1600 | |Stock |2000 |3000 |7000 |5000 |7000 |8000 | |Commission |400 |700 |1500 |900 |1500 |1800 | | | | | | | | | |Cash Payments: Fixed | | | | | | | |My Salary |4000 |4000 |4000 |4000 |4000 |4000 | |Manager |6000 |6000 |6000 |6000 |6000 |6000 | |Sales assistants |4000 |4000 |4000 |4000 |4000 |4000 | |Truck Payments |2000 |2000 |2000 |2000 |2000 |2000 | |Loan Payments |3000 3000 |3000 |4000 |4000 |4000 | |Equipment | | | |90 000 | | | |Insurance |700 |700 |700 |700 |700 |700 | |Rent |3 500 |3500 |3500 |3500 |3500 |3500 | |Stationary |200 |200 |200 |200 |200 |200 | |Telephone and internet|400 |400 |400 |400 |400 |400 | |Bank charges |300 | | | | | | |Accountant |900 | | | | | | |Advertising |500 |500 |500 |500 |500 |500 | |Entertainment |- |- |300 |300 |- |300 | |Total Cash Payments |31 600 |30 600 |36 200 |124 800 |37 000 |38 700 | | | | | | | | | |Surplus and Shortfall |-21600 |-5 600 |18 800 |62 200 |73 000 |56 300 | | | | | | | | | |Cash Balance at Month |-41 600 |- 47 200 |- 28 400 |33 800 |106 800 |50 500 | |End | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | • Funding requirements

Requirements I would need would be for the bank to approve a R100 000 loan, the capital I initially start off with would be the money I have saved in my account at the moment • Prospects for the lender: Prospects would be making a profit on the money lent as it would be paid back with interest Description of the business What is the business? • Whyit should be a success:As I said, my business offers a much wider variety than the average sound venture, which means customers will be able to accomplish all their needs at one place. • Location We will be Located at WoodMead Squre, a central location to where many events are happening, there are two music schools and a performing arts school close by. Many businesses operate in that vicinity as well

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