The IKEA vision is “To create a better everyday life for the many people. “? Our business idea is “To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. ” the IKEA concept is based on the market positioning statement. “We do our part” focuses on our commitment to product design, consumer value and clever solutions. By using inexpensive materials in a novel way and minimising production, distribution and retail costs, our customers benefit from low prices. he IKEA product range is developed to be extensive enough to have something that appeals to everyone and to cover all functions in the home. The products are modern not trendy so they are practical enough for everyday use. IKEA is the home furnishing specialist. IKEA products are functional and appealing, and enable many people to improve their home life through practical solutions to everyday problems. low price is not appealing unless it represents good value for money. This is where IKEA is able to make a real difference.
IKEA is committed to having a good relationship with our suppliers and so we are able to purchase good quaility, economically produced designs that are bought in bulk to keep costs down. By making all our furniture flat packed we cut down on transportation and assembly costs. convenient shopping The IKEA store offers “everything under one roof”, most of it available for immediate take-away. IKEA offers service where you need it, but allows customers to make most of the decisions themselves.
This means that we need to make it easy to choose the right products by displaying them correctly, describing them accurately and having a simple returns policy. a day out for the whole family IKEA aim to look after our customers by planning for their needs. Not only do we provide inspiration and ideas, but we also encourage people to touch, feel and use the products on display to see how they would fit into their own home. We have new products arriving all the time, seasonal themes, play areas for children, special events and a great value family restaurant. he IKEA catalogue is the main marketing tool with around 70% of of the annual marketing budget being spent on this alone. It is produced in 38 different editions, in 17 languages for 28 countries. 110 million catalogues were circulated last year – three times higher than that of the Bible, with 13 million of these being available in the UK. The IKEA restaurants are important in providing our customers a place to eat and relax while shopping. There are 3 different concepts offering food in IKEA stores .
The main restaurant serves meals based on our Swedish heritage, with traditional dishes such as Gravadlax and meatballs with Lingonberry relish. There are also bistro areas which sell localised snacks such as; hot dogs in the UK, baguettes in France, and pizza in Italy. The IKEA Swedish food markets are also in every store and encourage customers to take home a taste of Sweden. The wide range of traditional Swedish foods helps customers understand our Swedish origins and also lives up to our low price promise. IKEA is the world’s largest furniture retailer.
The company originated in Sweden and has now moved to the Netherlands. They designs and sells ready-to-assemble furniture, appliances and home accessories. In the current economy, consumers are holding on to their money more tightly and making hard choices about if, and where, to spend it. Having a great customer experience greatly increases the chances that a) customers will come back to shop there again and b) they will tell their friends and family about how great it was! Word of mouth is very powerful marketing; studies show that consumers trust friend recommendations more than information from vendors.
IKEA is one of those stores with a great shopping experience that evokes word of mouth. In addition to the fun one can have by sitting on all those couches or envisioning how that bedroom would look in your own house, Ikea does things to make a difference even to the smallest customers. Ikea has a play area for the littlest ones, where they can romp while their parents are enjoying the shopping. However, Ikea actually encourages families to bring their children with them through the showroom experience, starting right rom the entrance. The Consumers are more young couples and middle classes of society. Women are more accurate. More measure, they write more Notes. Most customers without know what to want exactly come there and buying process based on product selection compared another products. It’s Pleasant experience that the customer in a great atmosphere could to tour, so the exact product reviews and compare another products and in this process Presence Of Seller and his comments not disturb the buyer. hen the customer wants to some information could go to information section . Decoration of products attract customers and affect their selection so that almost pass all the different parts . For example, putting together the sofa in different colors allowing the client to compare that product with different colors. putting small objects near decors like picture frames, dolls… attracted customers to things that are not easily seen.